Hoyu is NO. 1* for hair color in Japan!

Hoyu is NO. 1* for hair color in Japan!

Easy to use Ideal for men coloring gray hair dark naturally.

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* Data source: Intage SRI+ (Accumulated Japan market share data from Feb.2017 - Jan. 2021 sales base)

Quickly covers small patches of gray

メンズビゲンクイックスティック Men's Bigen Quick Stick

メンズビゲンクイックスティック

Quickly covers first gray hairs!

  • Cosmetics

Content : 9ml
No.of Colors : 2

To darken gray hair gradually

メンズビゲンカラーリンス Men's Bigen Coloring Conditioner

メンズビゲンカラーリンス

Hair conditioner for darkening gray hair after shampoo

  • Cosmetics

Content : 160g
No.of Colors : 3

The cover gray hair perfectly with just one use.

メンズビゲンワンプッシュ Men's Bigen One Push

メンズビゲンワンプッシュ

Easy & Quick by One Push!
Just push and comb!

  • Quasi-drug

Content : 40g + 40g
No.of Colors : 6

メンズビゲンスピーディーⅡ Men's Bigen Speedy Ⅱ

メンズビゲンスピーディーⅡ

Quickly covers gray hair perfectly with brush even a lot of gray hair

  • Quasi-drug

Content : 40g + 40g
No.of Colors : 3

メンズビゲンムースカラー Men's Bigen Mousse Color

メンズビゲンムースカラー

Just one push,then quickly & easily apply with your hand

  • Quasi-drug

content(40g+40g)
No.of Colors : 3

Enhance a lot of gray hair For uncolored hair with more gray hair than black.

メンズビゲングレーヘア Men's Bigen Grayish Color

メンズビゲングレーヘア

Enhance your grays without darkening.

  • Quasi-drug

Content : 40g + 40g
No.of Colors : 2

メンズビゲンクイックスティック Men's Bigen Quick Stick

Features 1

Compact pen-like design for easy application.

Carry with you to use whenever you need.

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Features 2

A mechanical marker inspired by felt tip pens.

Comb through hair to easily cover gray.

Natural looking result without staining your scalp.

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Features 3

Color will wash out after shampoo.

メンズビゲンカラーリンス Men's Bigen Coloring Conditioner

Features 1

Easy to darken your gray hair daily after shampoo.

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Features 2

Leave on for 3 minutes. Your gray hair will gradually darkened as you use it repeatedly, so that you can see the progress and adjust the level of the color.

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Features 3

Contains treatment ingredients for nourishing hair.

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  • If the product is used with bare hands, the color stain may be remained on your hands and nails depending on the type and conditions of your skin. If you do not want your hands to be colored, we recommended to wear gloves when applying.
  • Depending on your hair type and condition before coloring, your hair may not be colored enough even after multiple uses. For perfect gray coverage, use Permanent Hair Color (quasi-drug).

メンズビゲンワンプッシュ Men's Bigen One Push

Features 1

Just one push to dispense the creams onto the brush and comb your hair. Speedy type cream hair color requires just 5 minutes to cover gray (15 minutes for Light Brown).

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Features 2

Keep the remainder for future applications.

Features 3

Contains treatment ingredients for nourishing hair.

メンズビゲンスピーディーⅡ Men's Bigen Speedy Ⅱ

Features 1

Just squeeze the creams onto the brush and comb your hair. It is applicable for the hair with a lot of gray hair. Speedy type cream hair color requires only 5 minutes to cover gray.

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Features 2

With a mini-comb for applying your hairline and sideburns.

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Features 3

Contains treatment ingredients for nourishing hair.

メンズビゲンムースカラー Men's Bigen Mousse Color

Features 1

Just one push to dispense the form and apply it over your hair with your hands. The mousse-type form achteves handiness even for its first time users.

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Features 2

The foam penetrates into the hair.

Features 3

Hair can be colored evenly even blind spots at the back.

メンズビゲングレーヘア Men's Bigen Grayish Color

Features 1

Just one use and get a good-looking natural gray hair, utilizing your gray hair rather than cover it.

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Features 2

Easy to use! Just one push. No need to mix.Keep the remainder for future applications.

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Features 3

The reddishness when color fading is reduced.

The color may become too dark if it is applied for the hair with only few gray hairs or dyed hair. Please use this product only if there are more gray hair than non-gray hair.

  • Dark hair cannot be dyed gray or lighter color with this product.
  • Hair that has already been colored with hair color or hair manicure cannot be colored gray or lighten the color.
  • Permed hair tends to be dyed too much to darker color.
  • Hair ends may become dark if it is used repeatedly.
  • The finished color may vary depending on your natural hair color, hair type, room temperature, developing time and amount of gray hair.
  • Those with more gray hair turns lighter while those with less gray hair turns darker.